Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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2018 Top 10 Business Intelligence Trends - by Tableau

2018 Top 10 Business Intelligence Trends - by Tableau | Big Data & Digital Marketing | Scoop.it
Hear from more than 20 industry experts and thought leaders about what’s coming to the world of BI in 2018.
Luca Naso's insight:
Here are 10 Top Trends for the world of Business Intelligence, including Big Data and Machine Learning.

Here are my top 3:
1. Don't fear AI (it will create more jobs than the ones it will eliminate)
2. Rise of CDO (by 2020 80% of enterprises will have a Chief Data Officer)
3. Academics Investments (demand for data-science profiles keeps increasing)

Interesting new trend:
4. Data Insurance (recall that GDPR's implementation date is may 2018)
1
metalroofingcapecoral's comment, November 16, 2023 3:38 AM
nice
Coach Canada's comment, January 15, 11:31 PM
good
roofersinpittsburgh's comment, April 22, 1:26 AM
GOOD
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How digital analytics has changed in the last decade

How digital analytics has changed in the last decade | Big Data & Digital Marketing | Scoop.it

I have also seen, from close quarters, how the digital analytics industry and the underlying technologies have changed; here are some of my observations

Luca Naso's insight:

Digital analytics has changed from being a tool for understanding the past, to a tool for optimizing the present, to a tool for predicting future outcomes.

 

Three main ways in which the digital analytics industry has changed in the last 10 years:
1. Digital analytics has gained center stage
2. If data is generated, it gets collected and analyzed
3. Good visualisation is not an option

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