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Scoop.it!
Data is really only valuable if you can translate it into actionable insights. Here, we lay out the framework for how businesses can put these insights to work to drive business goals. 
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Scoop.it!
Luca Naso's insight:
Big Data is everywhere and everyone is interested in Big Data. A key point in extracting meaning out of Big Data is visualisation.
Patrick Lewis's curator insight,
June 25, 2013 3:18 PM
When visual expression meets Big Data; a personal favourite #BIGDBN |
Scoop.it!
Have you had infographics on your mind, but no budget to hire a graphic designer?
Luca Naso's insight:
Big Data can generate insights, that one needs to communicate. Infographics are great to deliver a lot of information in a little space, but creating a good infographic requires way more time than what one might think ...
Here are some suggestions on how to get started.
Scoop.it!
Data is more than hype. If you're a marketer, it's your lifeblood. If you're a writer, it's your best friend and worst enemy.
Luca Naso's insight:
I'm a scientist, and that's why I know that even numbers are subjective.
Numbers are beautiful, but they can be a mess. You need to have a clear picture in your mind of the message you want to convey, or the audience won't get your message.
Do not abuse with numbers and do not use them to make your piece stronger. The secret is in a linear plot and in few, but crucial, numbers.
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In 1910, Scottish writer and poet Andrew Lang said, "He uses statistics as a drunken man uses lampposts—for support rather than illumination." Decades later, many modern businesses still do just that, using data to support rather than drive their decisions.
Here you can find some simple suggestions on how to create a method that can help you to make sense out of your data (whatever their size):
1. Defining the data - easy and simple: do not neglect
2. Building the framework - the most difficult part: sketch, prepare and visualise
3. From data to action