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Big Data is the sum of all the information about everything and anything that is being captured every second of every day.
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Big Data & Digital Marketing
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Everybody talks about Big Data, but few people give references.
This article is a useful source of several *Reliable* statistics about Big Data:
1. Data explosion (Forbes)
2. Obama, the Big Data president (Washington Post)
3. Information management (Economist)
4. Aadhar: Big Data with 600M individuals, in India (Forbes)
5. Big Data Market (Gartner)