Big Data & Digital Marketing

There are a lot of secrets around Palantir, and probably you would not expect anything different from a company that has received funding from CIA (actually Q-Tel, CIA's venture capital arm).

What is known is that its data-processing software is being used to fight terror and catch financial criminals.

Palantir is now raising $500 million at a valuation of $20 billion, surpassed only by Uber ($50 billion) and Airbnb ($24 billion).

I say it's time to merge sharing economy and data science!

Here is a list of 7 "new" companies that might make the difference in the realm of Big Data.

1. Palantir Technologies

Founded in 2004 and evaluated at $20B it is probably not a startup anymore

2. Crayon Data 

Big data for decision making

3. Neo Technology

Best known for its graph db Neo4j

4. Couchbase

The company behind the NoSQL db Couchbase server.

5. PromptCloud

Specialised in Data-as-a-Service

6. Snowflake

Big Data technologies for SMBs.

7. Saama Technologies

Is this a startup? Founded 18 years ago, it has clients such as Apple and Cisco

Customers expect a lot. They want the right product or service to fit their needs, they want it quickly, and want it to work well.

Data plays into satisfying all of those goals. At its core, data for the small business means streamlining processes and finding what is most relevant to customers.

Here are the main two guidelines:

1. Decisions should be informed by data;

2. Departments within the company need to measure everything.