Big Data & Digital Marketing
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Big Data & Digital Marketing
Big Data
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Current selected tag: 'Smart Cars'. Clear
Internet of Things 3
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Industry: Automotive 1
Industry: Supply Chain 1
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Big Data Can Make Our Cars Smarter

Big Data Can Make Our Cars Smarter | Big Data & Digital Marketing | Scoop.it
From smartdatacollective.com - November 29, 2013 11:19 AM
What if our car could talk with the other cars on the road in order to find out when a reckless driver is approaching, so you and your trusty car can get out of the way? Well, with big data technology cars could start doing just that.
Luca Naso's insight:

Here are five ways how car manufacturers can use the data cars generate to make our cars smarter:

1. Talking Cars

2. Decrease congestion

3. Proactive Maintenance

4. Self-Driving

5. Personalized Experience

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Richard Platt's curator insight, November 29, 2013 9:11 PM

(from the Curator of IoT & Wearables): An example of how Big Data can be useful if analyzed / interpreted and evaluated for improving the customer experience
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The Car of the Future will use Big Data

The Car of the Future will use Big Data | Big Data & Digital Marketing | Scoop.it
From smartdatacollective.com - July 22, 2013 8:48 AM

Better driving behavior, better cars, less accidents and happier customers. 
Big data technologies have a lot of potential to improve the automotive industry in many ways. 


The entire automotive industry should take advantage of the benefits of big data.

Luca Naso's insight:

1. Improve inventory and supply chains, by knowing which car will be needed and where;

2. Notify drivers when their car is about to break, by predicting failures;

3. Avoid the creation of traffic jam, by letting cars "talk" to each other;

4. Immediately notify car-theft, by detecting unexpected change in drive style;

...

 

This is a very partial list of what will happen when the automotive industry will be part of the Internet of Things.

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How M2M Data Will Dominate The Big Data Era

How M2M Data Will Dominate The Big Data Era | Big Data & Digital Marketing | Scoop.it
From www.bigdata-startups.com - August 27, 2013 4:46 AM
Organisations that will be able to leverage M2M data correctly will deliver better products and financially outperform their peers.
Luca Naso's insight:

Machine-to-Machine data is growing fast: 71% of companies consider M2M as a way to develop new business opportunities.

In the coming decade 40% of all data will come from sensor data.

 

M2M is part of the Internet of Things, and here are its 3 main fields:

1. Smart Cars

2. Smart Homes

3. Robotics

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