When it comes to budgeting for your marketing spend, digital likely makes up a big part of your playbook. A vast majority of shoppers are starting their searches online, often checking 10+ different sources before choosing to do business with you.
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Big Data & Digital Marketing
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Data analytics as the key to know your customers and offer them what they really want.
Curated by
Luca Naso
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Scoop.it!
Digital marketing is expanding at the expense of other marketing strategies, placing more importance than ever on proving digital's worth.
Luca Naso's insight:
Marketing without analytics is like trying to throw darts in the dark. Marketers are increasing their budget on Digital Marketing, with no intention to increase the overall marketing budget. The best way to make the most out of digital marketing is through analytics. 
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The article suggests 10 places where to invest.
Here are my most important 3:
1. Anlytics
Because you need to be sure on what is working and what isn't.
2. Listening
Because that's the foundation for (i) offering a better customer experience and (ii) generate new leads
3. People
Because if you don't have the people on your team who can execute, all the tools in the world won't do you much good.