Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
From wearables and Big Data to personalization and multichannel – what the new “digiconomy” means for the future of digital marketing 
No comment yet.
Sign up to comment
Scoop.it!
There are great expectations from all market operators, both on the integrators and on the marketing side. Those one who have been waiting on the edge, should now embrace Digital Signage with no hesitations.
Luca Naso's insight:
With a Digital Revolution spreading everywhere in the World it is difficult to find industries and cases where paper advertising can perform better than digital advertising.
How can you estimate the number of people reading a flyer? How can you make a flyer change according to the customer reading it? How long and how much does it take to change your advertising campaign if you are using paper?
Digital Signage is the Future of Advertising. Why? Because Digital Signage produces data. And data is all we need for high ROI campaigns.
Aaron Manor's curator insight,
September 8, 2015 8:54 AM
recooped on this <a href="http://sco.lt/97ggDZ">; Digital Signage </a>
Scoop.it!
Microsoft researchers have developed a mobility prediction system that knows where you will be even years down the road. What does this mean for the future of business?
Luca Naso's insight:
Using Big Data to make prediction is quite normal. However this is not about guessing your _next_ purchase, or next next. This is about where you will be _years_ from now. If you will be planning for a trip to Europe, or going for a running workout, or just buying some cheese at the grocery downtown.
Probably the reason why this is possibles lies in the following comment:
"No matter how spontaneous we think we are, humans are actually quite predictable in our movements"
Do you agree?
Scoop.it!
From
www
Wal-Mart is making moves to cash in on its mobile strategy and it's using big data to do it.
Luca Naso's insight:
"We want to make mobile tools that become indispensable for our customers while shopping in our stores and online" These guys are going to rule the world of retail. The store of the future does speak the language of modern customers. It is digital, it offers interaction, it uses big data to tailor the content. Customers want to shop "on their terms".
Mikaël Sabatier's curator insight,
June 26, 2013 4:26 AM
Our customers aren't just buying these devices, they are using it to shop with us," Thomas said. "In other words, more of our customers are embracing mobile technology to shop on their terms anytime, anywhere and are some of the most loyal and valued customers." 
Masanet's curator insight,
June 28, 2013 6:04 AM
"Our goal is to create shopping tools that become second nature to the customer, providing assistance with every part of the retail experience from pre-store planning to in-store shopping and decision making to checking out."
Scoop.it!
Majrani group wins the "Popai Global Award 2013" in Chicago with Pop Channel. The new hera of Digital Signage enters the retail world, powered by Web Signage software. Via Riccardo D'Angelo
Luca Naso's insight:
Pop Channel allows retailers to drastically increase ROI on their ad campaigns, by making real-time targeted advertisement as easy as choosing your favourite playlist.
It is nothing more than a well designed shelf with an integrated monitor and webcam, and yet it opens the doors to the new era of Digital Signage.
The engine is Web Signage: the software that powers the whole structure and connects the dots together.
Web Signage (http://www.websignage.eu/en/) uses the webcam to understand who is looking at the screen, his/her gender, age and even mood. It then chooses which ad is best to show to that kind of customer.
Riccardo D'Angelo's curator insight,
May 15, 2013 9:28 AM
Yet another awards for a product powered by #digitalsignage platform Web Signage
Scoop.it!
“The numbers have no way of speaking for themselves. We speak for them. We imbue them with meaning” “Before we demand more of our data, we need to demand more of ourselves”
Luca Naso's insight:
New technologies are not just about doing the same things as before but with less effort, or faster, or better.
New technologies lead us to progress only when they allow us to accomplish things that one could not even imagine before.
This process has never been easy, only the smartest can make it possible.
Big Data gives us a chance to change everything. This is not just about increasing sales or ROI, this is about creating a smarter planet, this is about improving people's everyday life, for good.
Julia Malinina's curator insight,
May 7, 2013 4:09 AM
Really the value of big data is not the data. As the ability to create the data expands exponentially, our ability to analyse it and convert into knowledge becomes the primary barrier.
Scoop.it!
Today’s flood of big data represents immense opportunity for smart marketers. But to fully leverage this potential organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads.
Luca Naso's insight:
Forward-thinking marketers and innovative entrepreneurs come forward! The future is here waiting for you. Embrace the opportunites offered from new technologies to fly high. Retail and Healthcare are just two examples of industries that will most benefit from Data Analytics, but are somehow lagging behind.
|
Scoop.it!
How to develop a digital model that can manage dynamic, bidirectional and omnichannel communication, within digital marketing and proximity marketing?
Luca Naso's insight:
First article in a series of 3 about Digital Proximity Marketing.
Very good reading for those interested in building models to improving customer experience, within the context of Omnichannel and Digital Communication.
Scoop.it!
Better driving behavior, better cars, less accidents and happier customers.
Luca Naso's insight:
1. Improve inventory and supply chains, by knowing which car will be needed and where; 2. Notify drivers when their car is about to break, by predicting failures; 3. Avoid the creation of traffic jam, by letting cars "talk" to each other; 4. Immediately notify car-theft, by detecting unexpected change in drive style; ...
This is a very partial list of what will happen when the automotive industry will be part of the Internet of Things.
Scoop.it!
Great examples of digital signage from Japan and South Korea, intended as use cases for a potential web-signage standard.
Luca Naso's insight:
Japan and Korea are the paradise of Digital Signage. 360° displays, transparent displays and futuristic vending machines.
Even if you are not a Digital Signage fan, do not miss these short vidoes: be inspired!
These solutions can now be produced with web based Digital Signage software.
Scoop.it!
Before starting a digital signage project, answer these seven basic questions to help identify the right system and infrastructure for your company's needs.
Luca Naso's insight:
Two fundamental points are missing in this list of key questions for choosing the best Digital Signage for your needs.
One is: Interactvity - Marketers need to be interactive in some way, they need to engage the customers
The other one is: Data - If you have a network of digital devices, do not waste this chance to create collect data (and store them in a database). For example: install webcams with the screens, so you can see how many people are looking at your ads all the time.
Digital Signage is not just showing content on a digital screen, it is the door to a measured marketing. Couple it with Big Data and don't let your IT specialist alone, integrate them with your marketing experts.
Scoop.it!
Big data in and of itself doesn’t do a company much good. The key is to couple that data with high-speed data analytics in order to be able to make real-time decisions.
Luca Naso's insight:
Knowledge is THE key to success and an integrated strategy is what you need to get there.
Listen to your customers, on every channel they are using Look at them and understand what they are doing Interpret the data to gain insights Deliver the product that best matches those needs or conditions
Web Signage (www.websignage.eu/en/) is a web platform that can do just what is described in this article: "offer special deals on a screen based on whether the person standing in front of it is a child, adult, male, female, ..."
Scoop.it!
There are two big questions about marketing [...] at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?
Luca Naso's insight:
Marketing is becoming more and more important within organisations. And yes, it has to be digital. In one of my previous scoop I reported that: "Marketers are increasing their budget on Digital Marketing, with no intention to increase the overall marketing budget." Big Data and Digital Signage combined together have the potential to address most of the 12 points of the Manifesto. With a proper plan marketers can us them to improve customer experience and personalisation, to take advantage of multi-screen or omnichannel, to go social without being lost, and also to increase ROI.
|
The digital revolution is bringing several changes to our lifestyle and to the way companies make successful business.
Here are my top 4:
1. Multichannel and crosschannel
Among those aged 16 to 45, the cell phone has replaced the television as the dominant format.
2. Data-driven marketing
Companies collect vast amounts of data on how consumers purchase and use products. Special algorithms analyze this data and turn it into useful insights.
3. Customer journey
The customer journey is the best way of understanding what the customer wants. This is where predictive analytics and big data play a key role.
4. Wearables and nearables
Smartwatches, wearables, nearables, and the Internet of Things are the next big trends. They offer users a multisensual experience.