The race to help travellers find the best possible flight for their needs continues and new intermediaries continue to surface buoyed by confidence in their own technology.
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The beauty of Big Data is that it makes it possible to answer "simple" questions like “How can I get a better deal?" automatically.
Here is an example of this beauty in the travel industry, where Big Data is needed because one need to search through a lot of data (fares different in time, space, conditions, reliability, personalisation, prediction).
Personal suggestion for a possible improvement: include social media data.