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Scoop.it!
Taxi advertising should veer towards a model based on interactive, dynamic and measurable Digital Signage, a truly killer application available on the advertising market which promises excellent returns on investment, both for agencies and independent advertisers. 
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Yet another example of Traditional Marketing succumbing to the potentials of Digital Marketing: Digital Signage with in-taxi displays.
Here is what you can get:
1. Update ads in real time, with just one click. For any number of taxi, anywhere in the city/country/world;
2. Choose freely the duration of the marketing campaigns;
3. Vary content according to hour, day, taxi position, weather condition, viewer gender or age;
4. Have certified proof of play;
5. Create new business models with different pricing options;
6. Integration with third party provisioning and payment solutions.