Big Data & Digital Marketing

"Good intentions don't work, but a repeatable, measurable and improvable process can" by Anurag Gupta, at Amazon.

Nobody wants to hire the wrong person and nobody wants to work for the wrong company. By following processes, it is possible to reduce the probabilities for things like these to happen.

1. Raise the bar, steadily and honestly;

2. Build a hiring funnel. By consistently repeating a process, you improve it. Do yourself a favour: filter candidates at each step;

3. Don't go easy on culture. This is the hardest to standardize, and yet it's one of the main reason why employee will not stay.

Big Data help to make better decisions also when it comes to choose a "person".

1. Tune hiring policies

2. Focused recruitment marketing

3. Evaluation based on "public" work

4. Proactive hiring

5. Recruiters still matter (and they need to update their own skills)