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Scoop.it!
Big Data involves collecting a large volume of information. As SMEs don't have access to the same amount of data as larger corporations, does it mean SMEs can't make use of Big Data? Here is a case study with Ovolo Hotels. 
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Scoop.it!
As business intelligence begins to permeate the hospitality sector, one thing is certain: You can take a "buy" approach [...] or a "build" approach ..."
Luca Naso's insight:
Si vis negotium intelligentiae, para Data. If you want Business Intelligence, prepare the Data.
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Data can be useful in a number of different ways. I like to say that Small Data gives you answers, while Big Data gives you questions.
In this article we read the case study of Ovolo Hotels. it's a small company that is leveraging data to improve their business in many ways.
Don't collect data just because Big Data is cool: if you don't use your data efficiently it's all a big waste.