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Much of what is discussed within the digital marketing space tends to focus on getting the most out of digital to drive sales, enquiries and conversions.
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Big Data can be very helpful for Charities and non-profits organizations in driving donations and building relationships with their stakeholders.
The key points are the usual ones:
Know your customer, Communication, Integration.
Big Data can give you knowledge, and knowledge shows you the way the right decision, no matter the industry you apply it to.