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Scoop.it!
Big data, meet fast data. Lotus Formula One team uses more than 200 sensors on the car to measure tires, brakes and more for real-time alarms and post-race analysis. 
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Scoop.it!
Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.
Luca Naso's insight:
Digital Signage allows marketers to convey more emotions and it gives more chances to attract and engage customers.
There a couple of relevant points that I would like to add to this article: 1. the possibility to -deeply- tailor contents; 2. one should look to *measurable* Digital Signage, i.e. one should never forget to include deal management when developing a Digital Signage plan.
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Scoop.it!
Better driving behavior, better cars, less accidents and happier customers.
Luca Naso's insight:
1. Improve inventory and supply chains, by knowing which car will be needed and where; 2. Notify drivers when their car is about to break, by predicting failures; 3. Avoid the creation of traffic jam, by letting cars "talk" to each other; 4. Immediately notify car-theft, by detecting unexpected change in drive style; ...
This is a very partial list of what will happen when the automotive industry will be part of the Internet of Things.
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F1 racing can benefit largely from Big Data.
Although a Lotus car has over 200 sensors collecting data, it is more about FAST data than BIG data: teams on the track need to make decisions in 30'.
I believe that a crucial point would be learning the drive style of the two pilots, and then use this knowledge on race day to predict what and when could go wrong.