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Gamification can help organisations become an information-centric organisation as well as get more involved customers.
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Scooped by Luca Naso |
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Gamification and Big Data are soon going to become best friends.
The former offers a very natural and non invasive way to collect relevant data. The latter provides the intelligence engine needed to engage the 'customer/player' with the next level/challenge.
Again: integration and real-time analysis are fundamental.