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Send your lover a virtual kiss, wander the simulated streets of New York or browse a museum in Florence on your mobile phone -welcome to the world of experiential marketing where technology replicates emotion and experience.
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Scooped by Luca Naso |
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Some marketers have already embraced the Digital Revolution.
Luxury brands understand the potential of digital engagement better than any other fashion retail segment and they are aware that mobile devices will overtake personal computers as the primary device for commercial transactions in under five years.
They bring emotions into a digital device, not advertisements.
This engage people and eventually turn them into (happy) customers.