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Taxi advertising should veer towards a model based on interactive, dynamic and measurable Digital Signage, a truly killer application available on the advertising market which promises excellent returns on investment, both for agencies and independent advertisers. 
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In the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages. How many do you remember?
Luca Naso's insight:
We are continuously exposed to thousands of commercials every day, standing out of this crowd is very difficult. Many says "content is King". I agree, but it is no enough, because not all of your customers are interested in the same content. I believe in personalisation: the content has to be **RELEVANT** to the customer.
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When businesses tap into big data to better segment their clients and target their messages, companies can see their profits and customer satisfaction soar.
Luca Naso's insight:
3 relevant cases where Big Data are already making a great difference: 1. Improve apps 2. Meeting individual needs, aka Know Your Customer 3. Enhance location-based marketing
Location-based marketing is one of my favourite, that's why it is fully supported in Web Signage, our web-based software for advanced Digital Signage solutions.
Fàtima Galan's curator insight,
August 16, 2013 4:00 AM
"The beauty of big data is that these are just a few examples amongst a slew of options and creative ideas businesses could use to better reach and understand the mobile client. "
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How can I use digital signage to make a difference in my stores?
Luca Naso's insight:
Here is my personal answer to this question. If used well, Digital Signage can: 1. ATTRACT your customers (tailored content, dynamic content) 2. ENGAGE them (interactivity) 3. Improve the COMMUNICATION (integration with mobile devices) 4. Collect relevant DATA for real time-analysis (centralised and measurable Digital Signage)
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Before starting a digital signage project, answer these seven basic questions to help identify the right system and infrastructure for your company's needs.
Luca Naso's insight:
Two fundamental points are missing in this list of key questions for choosing the best Digital Signage for your needs.
One is: Interactvity - Marketers need to be interactive in some way, they need to engage the customers
The other one is: Data - If you have a network of digital devices, do not waste this chance to create collect data (and store them in a database). For example: install webcams with the screens, so you can see how many people are looking at your ads all the time.
Digital Signage is not just showing content on a digital screen, it is the door to a measured marketing. Couple it with Big Data and don't let your IT specialist alone, integrate them with your marketing experts.
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There are two big questions about marketing [...] at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same?
Luca Naso's insight:
Marketing is becoming more and more important within organisations. And yes, it has to be digital. In one of my previous scoop I reported that: "Marketers are increasing their budget on Digital Marketing, with no intention to increase the overall marketing budget." Big Data and Digital Signage combined together have the potential to address most of the 12 points of the Manifesto. With a proper plan marketers can us them to improve customer experience and personalisation, to take advantage of multi-screen or omnichannel, to go social without being lost, and also to increase ROI.
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Just like Urushi masters, developers of Digital Signage solutions for Android must be unflinching, humble, able to reinvent themselves, proceed step by step, leave their work to dry (in the form of a prosaic stress test), polish (correct the code) and then apply another coat.
Luca Naso's insight:
An Android Digital Signage solution has been considered "The Next Big Thing" in the DS industry for quite some time, because Android players can be very cheap. Up to now Android solutions have proved to be un-reliable and not durable.
A patient work on: 1. hardware, 2. firmware, 3. software could be the way to solve Android's intrinsic problems.
Will we soon witness the coming of "The Next Big Thing"?
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There are great expectations from all market operators, both on the integrators and on the marketing side. Those one who have been waiting on the edge, should now embrace Digital Signage with no hesitations.
Luca Naso's insight:
With a Digital Revolution spreading everywhere in the World it is difficult to find industries and cases where paper advertising can perform better than digital advertising.
How can you estimate the number of people reading a flyer? How can you make a flyer change according to the customer reading it? How long and how much does it take to change your advertising campaign if you are using paper?
Digital Signage is the Future of Advertising. Why? Because Digital Signage produces data. And data is all we need for high ROI campaigns.
Aaron Manor's curator insight,
September 8, 2015 8:54 AM
recooped on this <a href="http://sco.lt/97ggDZ">; Digital Signage </a>
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Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.
Luca Naso's insight:
Digital Signage allows marketers to convey more emotions and it gives more chances to attract and engage customers.
There a couple of relevant points that I would like to add to this article: 1. the possibility to -deeply- tailor contents; 2. one should look to *measurable* Digital Signage, i.e. one should never forget to include deal management when developing a Digital Signage plan.
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Great examples of digital signage from Japan and South Korea, intended as use cases for a potential web-signage standard.
Luca Naso's insight:
Japan and Korea are the paradise of Digital Signage. 360° displays, transparent displays and futuristic vending machines.
Even if you are not a Digital Signage fan, do not miss these short vidoes: be inspired!
These solutions can now be produced with web based Digital Signage software.
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Majrani group wins the "Popai Global Award 2013" in Chicago with Pop Channel. The new hera of Digital Signage enters the retail world, powered by Web Signage software. Via Riccardo D'Angelo
Luca Naso's insight:
Pop Channel allows retailers to drastically increase ROI on their ad campaigns, by making real-time targeted advertisement as easy as choosing your favourite playlist.
It is nothing more than a well designed shelf with an integrated monitor and webcam, and yet it opens the doors to the new era of Digital Signage.
The engine is Web Signage: the software that powers the whole structure and connects the dots together.
Web Signage (http://www.websignage.eu/en/) uses the webcam to understand who is looking at the screen, his/her gender, age and even mood. It then chooses which ad is best to show to that kind of customer.
Riccardo D'Angelo's curator insight,
May 15, 2013 9:28 AM
Yet another awards for a product powered by #digitalsignage platform Web Signage
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Interactive digital signage can influence consumers' buying behavior. Download this Trendagram to discover how to get the biggest impact from these technologies.
Luca Naso's insight:
Digital Signage is becoming vital for retail.
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Yet another example of Traditional Marketing succumbing to the potentials of Digital Marketing: Digital Signage with in-taxi displays.
Here is what you can get:
1. Update ads in real time, with just one click. For any number of taxi, anywhere in the city/country/world;
2. Choose freely the duration of the marketing campaigns;
3. Vary content according to hour, day, taxi position, weather condition, viewer gender or age;
4. Have certified proof of play;
5. Create new business models with different pricing options;
6. Integration with third party provisioning and payment solutions.