Big Data & Digital Marketing
40.7K views | +4 today
Follow
Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
Your new post is loading...
Your new post is loading...

Popular Tags

Current selected tag: 'Data Governance'. Clear
Scooped by Luca Naso
Scoop.it!

5 Reasons Why Your Data Lake Is Failing

5 Reasons Why Your Data Lake Is Failing | Big Data & Digital Marketing | Scoop.it
Maurizio Colleluori looks at the five major reasons behind data lake failure, pinpointing what businesses need to do to get back on the path to success...  
Luca Naso's insight:
Why Data Lake projects may fail? The article reports 5 reasons, that I would group into 3:
1. Lack of Experience (both skilled employees and experienced vendors)
2. Poor Data Governance
3. Ambiguous Business Objectives
JeniferRojas's comment, April 9, 2023 11:38 AM
good
Metaldetectingshop's comment, June 7, 2023 11:47 AM
nice
Mounthealthcare's comment, June 11, 2023 8:33 AM
nice
Scooped by Luca Naso
Scoop.it!

What is data governance (DG)? 

What is data governance (DG)?  | Big Data & Digital Marketing | Scoop.it
This definition explains the meaning of data governance, which is the management of the availability, usability, integrity and security of enterprise data.
Luca Naso's insight:
Big Data won't take your Company that far if you don't have a good Data Governance system in place. This article lays the foundations of the topic.

I would reframe the following as the 4 pillars:
1. Data Stewardship
2. Set of standards and procedures (to guarantee data quality)
3. Data governance team (to implement bullet 3) 
4. Master Data Management (to establish a master reference to ensure consistent use of data across the organization)
 
mosspure.com's comment, March 31, 2023 4:37 AM
nice
rickyspartyrentals's comment, April 5, 2023 3:03 AM
good
Sven Erxleben's comment, January 11, 11:42 PM
good