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According to VentureBeat, sales for video games dipped by 2 percent in 2013. While nothing can stop the video game machine at this point, it can be improved, and big data may be the answer.
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Big Data & Digital Marketing
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1. Better Gaming Experience.
Our real life produces tons of digital data, imagine how much data your virtual life can generate ...
2. higher Gamer Engagement
Data can help to fine tune the difficulties players can find during the game.
3. Increased In-Game Revenue
Upselling is becoming the standard in monetizing games. Data on customer usage should be mined to increase the efficiency of this revenue stream.
Ubisoft is already leveraging Big Data power, as Halo 4. A revolution is on the horizon.