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Big Data & Digital Marketing
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Data analytics as the key to know your customers and offer them what they really want.
Curated by
Luca Naso
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Scoop.it!
When it comes to today’s customers, companies have to be smart if they are going to anticipate and meet new customer expectations. These days IBM talks about doing most things in “smart” ways...
Luca Naso's insight:
IBM has assembled a comprehensive set of capabilities to support the complete customer life cycle, which it defines as acquire, grow and retain. The starting point of everything is data, which is at the heart of customer analytics. IBM segments it into descriptive data, behavioral data, interaction data and attitudinal data. IBM has created an impressive set of capabilities, however, it is missing speech analytics, which can be a prime source of customer insights. Maybe IBM’s work with Watson could fill this gap. 
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Scoop.it!
Adopt big data or get left behind. Business Review USA takes a look at why your business needs to get on the big data bandwagon.
Luca Naso's insight:
Big Data can help to make your company more customer-centric. 1. With Big Data you can collect and analyze massive amounts of data based on individual customers, and your business can customize each customer's experience.
2. With Big Data you can automate customer data collecting. This will save time to your employees and allows for a quality sales experience for your customers. 3. Data Security - Big data addresses security threats quickly, accurately, and oftentimes before they ever become a company-wide issue.
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Increase profit or improve customer experience?
Big Data is a great tool. If used wisely it can deliver great value and long-lasting success.