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Everyone who has ever taken a shower has had an idea. It's the person who gets out of the shower, dries off and does something about it that makes a difference.
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Big Data & Digital Marketing
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To innovate means to create change, which, by necessity, implies breaking rules, making mistakes and upsetting the status quo.
Innovation, unlike audits or reengineering, is not given to systems, formulas and blueprints. It is given to restless and inspired people.
Innovation often happens in the process of doing something else, very rarely it happens in meetings.
However, raw ideas need to be developed, expanded upon, analyzed and tested.
There can be many data scientists around the World, but very few are also creative and can think out-of-the-box.