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Scoop.it!
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. 
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Scoop.it!
Twitter has acquired Lucky Sort, a data analytics company, in a move that could give the social network deeper insights into its users' tweets and how to best place advertisements on its site.
Luca Naso's insight:
Just like Facebook, Twitter is strongly heading for Big Data. Twitter acquires Lucky Sort hoping to "make huge document sets easier to analyse, summarise and visualise by building elegant and user friendly tools for text analysis." More or less the Holy Grail of Big Data Analytics.
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After acquiring Lucky Sort (to help analysing huge data), Twitter now has a strategic partnership with WPP, leader in marketing communications.
The social media company is doing important steps for exploiting its potential.
I hope they realise the importance of real time and will address that with adequate resources.