Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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SAP HANA expands its reach into Big Data analytics and the IoT

SAP HANA expands its reach into Big Data analytics and the IoT | Big Data & Digital Marketing | Scoop.it

SAP SE has rolled out an updated version of its flagship HANA in-memory database and application platform this week, with the emphasis on Big Data analytics and the Internet of Things (IoT).

Luca Naso's insight:

According to Steve Lucas, SAP’s president of platform solutions, service pack 10 is one of the biggest-ever updates to the platform since it was launched in 2010.

 

Main changes:
1. A new remote data-synchronization feature that allows organizations to synchronize data between remote locations and the enterprise;
2. A new Web-based development workbench to help enterprises cleanse data and manage duplicates (this could dramatically reduce the size of data centres);
3. Expanded data-integration capabilities that include support for the latest Cloudera Inc., Hortonworks Inc. and MapR Technologies Inc. Hadoop distributions.

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IDC Marks Big Data Analytics for Explosive Growth

IDC Marks Big Data Analytics for Explosive Growth | Big Data & Digital Marketing | Scoop.it

Global research firm IDC issued a new infographic that estimates that SAP partners around the world will earn US$220 billion in revenue through 2017 with analytics and big data solutions.

Luca Naso's insight:

Top 5 verticals for Big Data and Analytics:

1. Discrete Manufacturing

2. Process Manufacturing

3. Government

4. Communications and Media

5. Banking

 

Top 5 drivers:

1. Cost control or reduction

2. Optimization of operations

3. Financial reporting and analysis

4. Risk management

5. Internal reporting and information sharing

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Big Data Discovery Is The Next Big Trend In Analytics

Big Data Discovery Is The Next Big Trend In Analytics | Big Data & Digital Marketing | Scoop.it
According to Gartner, "Big Data Discovery" is the next big trend in analytics. It's the logical combination of three of the hottest trends of the last few years in analytics: Big Data, Data Discovery, and Data Science.
Luca Naso's insight:

Another way to look at this is:

Since the market offers fewer data scientists than needed, new tools are being developed so that less experienced professionals can analyse data in a productive way.


Will this "Data Discovery" be an evolution of self-service BI that we see emerging today?


I think that Microsoft products such as Power BI, or Excel Power Query and Power Pivot, are worth mentioning in this context.

Elías Manuel Sánchez Castañeda's curator insight, May 26, 2015 12:47 PM

In my case as consulting partner of a small business consulting I have no answer, but rather questions:
In my company to maintain or increase my level of competitiveness, I need to get started with Big Data and / or Data Discovered and / or Data science? Which of the three or two or three? How do I start?
If the answer is I do not need any of the three tools, well it all figured out. But if the answer is I need one, two or three, then the fun begins, because the first thing I learn is that they are, then how to use them in my business, then use them, finally measure whether there were benefits and if necessary make adjustments .
There is no doubt that the technologies of information and communication technologies (ICT) have made the profession of business an exciting journey.