If all rumors are correct, Apple is about to launch iRadio at the upcoming developers conference. How can Big Data improve that service?
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10' video on how Apple is planning to use Big Data for their new streaming music service, and how they are already using Big Data for understanding how people use their products.
Big Data's main role is Personalisation, both for suggesting new music, and for doing targeted advertisment.
According to previous history, purchase history, songs in the iTunes library and general feedback, data analytics can suggest the best music for every person.
However, too much personalisation can be bad. It could take away the joy of discovery from the music experience...