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Organizations that have actually implemented Big Data projects report "overwhelming satisfaction" with the results, according to a new survey from Accenture Analytics.
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Big Data & Digital Marketing
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"While a significant number of organizations may still be standing on the sidelines, Big Data users who start and complete projects see practical results and significant value," Accenture said.
Bigger companies seem to get the biggest benefits because they have a better understanding of the scope, value and importance of Big Data. Not because they have more money.
To benefit from Big Data, Accenture advised companies to:
1. Explore the entire Big Data ecosystem;
2. Start small then grow;
3. Be nimble;
4. Focus on building skills.