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Big Data & Digital Marketing

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Big Data

Big Data & Digital Marketing

Data analytics as the key to know your customers and offer them what they really want.

Curated by Luca Naso

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From www.perceptualedge.com - March 3, 2017 11:54 AM

Luca Naso's insight:

Is data visualisation useful?

Yes, because it can help us to:

1. Explore

2. Understand

3. Take action

This piece provides an unbiased view on the subject and also mentions the role (and thus the limits) of data visualisation.

"Data visualization is the use of visual representations to explore, make sense of, and communicate data."

Greenthings6890's comment, September 29, 2022 10:37 PM

nice

Vitazam's comment, November 25, 2022 4:54 AM

good

aoteaelectricauckland's comment, March 13, 2023 3:26 AM

nice

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From www.link-assistant.com - August 13, 2013 4:42 AM

Luca Naso's insight:

Big Data can generate insights, that one needs to communicate.

Infographics are great to deliver a lot of information in a little space, but creating a good infographic requires way more time than what one might think ...

Here are some suggestions on how to get started.

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From www.business2community.com - May 4, 2013 3:40 AM

Luca Naso's insight:

Many businesses are struggling with the personalisation of the web in terms of their video content: it is not scalable to create a video for each and every person that we want to target.

Here is an interesting example on how to use digital technologies and some analytics to make a successful decision.

The next step is to use the knowledge acquired in this process to study a larger database of data, looking for more and better customer targets (maybe also some you couldn't think of).

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From www.sas.com - June 8, 2015 10:40 AM

Luca Naso's insight:

Most organizations have realized both the potentials and the difficulties of Big Data.

Here is a TDWI checklist report that can help to get organized before beginning a new project:

1. Identify key business drivers

2. Create an effective team

3. Emphasize communication skills

4. Embrace visualization and storytelling

5. Access all the data

6. Operationalize Analytics

7. Improve governance

The 3 elements that I particularly consider crucial are:

A. Set clear goals

B. Invest on the team, not on individuals

C. Communicate and operationalize your project findings

John Doe's curator insight, June 9, 2015 8:11 PM

good new

Scooped by Luca Naso

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From searchcio.techtarget.com - July 10, 2013 10:57 AM

Luca Naso's insight:

A great article, that earnestly shows the limits and the potential of Big Data.

I don't agree on stating that Big Data is only about analytics, because the amount of data is really huge and diverse and poses very challenging issues.

Big Data is both about Data and Analytics (or insights).

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From blogs.hbr.org - April 26, 2013 3:50 AM

Luca Naso's insight:

I usually say that the power of Big Data lies in the meaning that one is able to extract from it.

Actually this is not the whole truth. Only one half of Big Data power lies in the extracted meaning, the other half lies in the way the meaning is conveyed.

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