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From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let's find out. 
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Scoop.it!
You've got a business. You need a marketing PLAN. This free eBook walks you through the entire process. Free Marketing Plan worksheet included!
Mike Allton's insight:
Starting a new blog or business, but aren't sure how to market it?
Been told that you need a plan, but don't know where to start? This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.
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When choosing a platform for your online business, the waters are muddy. The Wix vs. Solo Build It! study shows what matters most.
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If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.
Mike Allton's insight:
One of the questions I get asked a lot is this: “How do I start my blog for free, Mike?” And I completely understand why. You’re new to blogging, and you’re not sure if it’s going to work. Rather than shell out thousands of dollars for nothing, why not find a free or inexpensive approach that lets you test the waters? The good news for you is that I’ve tried them all, and with my help and guidance, you’ll be able to sort out what your options are and how to proceed!
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While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.
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While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works.
Mike Allton's insight:
Ever made a bad decision? Yeah, me too. It happens to all of us, even in situations where we think we ought to have all the right answers. That's because even the simplest decision facing our minds is actually a complex thought-process filled with motivations and emotions that we barely realize are there. Fortunately, we have David Amerland to guide us! In today's guest article, he maps out four steps we can take whenever we're faced with an important decision. Four steps that will help us get to a super-calm, focused state of mind. Take a look and give these a try next time you have to make a decision!
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A Blogging Planner includes calendars and worksheets to help you organize your blog and keep you focused on positive goals. Here's how to use one.
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This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.
Mike Allton's insight:
I am thrilled to announce that my 2018 Blogging Planner is now available!
With this planner and accompanying worksheets, you will *Plan to Succeed* in the coming year. It is designed to be printed and customized to suit your needs, while still providing much-needed structure for even the most accomplished blogger. Ana Hoffman says the 2018 Blogging Planner is, "Practical. Tactical. Will leave you with no excuse not to get things DONE.” And that's the whole idea - to give you a tool that you can use each and every day to get more done! "If this is the year you’re going to get serious about blogging, get this planner NOW", says Alisa Meredith. Click through to see everything that's included in this planner, including several special bonuses, and more testimonials from Jenn Herman, Rebekah Radice & Peg Fitzpatrick!
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Get SBI! or SBI! for WP on sale and save 33% when you start your online business today!
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Savvy bloggers know their audience, have researched their niche, and have a publishing schedule set out well in advance. With these tools, you can generate blog topic ideas and get ahead of the game as well!
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This article will break down five high-impact strategies you can implement to influence your visitor's buying behavior and improve the chance of a purchase.
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The answer may not be simple, but with the right guidance, you will get a reasonable timeframe for how long it will take to make money once you start your blog.
Mike Allton's insight:
The first question nearly every new blogger asks.
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If you’ve been thinking about starting a blog, this is the place to start. How to determine your audience and focus, get your blog running, build an audience and make money.
Mike Allton's insight:
Everything you need to know to not just start a blog, but build a successful online business and passive revenue stream for yourself.
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Don't let an important marketing opportunity like Valentine's Day sneak up on you. Find your business messages today!
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Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.
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In the early 1600’s, a young man by the name of Johann Carolus was trying to build a career for himself and his new family in the bustling city of Strasbou
Mike Allton's insight:
Thrilled to have a new guest post published on the Wishpond blog today! In it I run through 3 ways to use your blog to grow that ever-important email list.
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Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.
Mike Allton's insight:
Throughout the year there are holidays, seasons, and special events. Things like Christmas and March Madness and Tax Season. Are you read for them? Today's article walks you through the steps you can take to plan ahead and prepare campaigns for your blog and business that are timely and relevant and, therefore, more effective! You can also download free calendars that have all of 2018's major holidays, sporting events & seasons, as well as a free Campaign Planner!
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These are the most popular articles of 2017 as chosen by you, my readers. Also learn what The Social Media Hat accomplished in 2017 and has in store for 2018.
Mike Allton's insight:
As we rush toward a new year, it's gratifying to look back on the past year's successes, and appreciate those who have helped along the way.
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It’s party season, and the inevitable question will arise: “So, what is it you do for a living?” How do you answer that as a solopreneur?
Mike Allton's insight:
It's almost Christmas, which, among other things, means many of you will have to once again try to explain to your family and friends what it is, exactly, you do. Instead of stumbling through an answer, why not give this technique a try!
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In the spirit of A Christmas Carol, we're looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let's learn from Melissa Makris.
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In the spirit of A Christmas Carol, we're looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let's learn from Travis Wilkerson.
Mike Allton's insight:
"I measure success by how many lives I can change, not by how much money I make from selling." - Travis Wilkerson Love that message, and this story!
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Whether you're starting a new business, or looking for a fresh start, there's no better time to jump in than right now.
Mike Allton's insight:
Always wanted to start your own online business? Now's the time.
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Discover how blogging can support a successful Pinterest presence to drive real traffic, leads, and sales.
Mike Allton's insight:
For the best results on Pinterest, you need a blog. That doesn’t mean you need to spend thousands (or even hundreds) to set it up or spend hours and hours a week writing. But you do have to write.
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Ready to see how to create a successful blog for your business? Mike Allton breaks down the 7 essential steps to create a killer blog starting from scratch.
Mike Allton's insight:
I'm very pleased to have new guest post live this morning on the Social Quant, Inc. blog, outlining the 7 Core Steps you need to take to make sure you set your blog, and yourself, up for long-term success. Please take a look and let me know what you think!
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While consumers are interested in gadgets and appliances, savvy businesses and marketers know that Black Friday is a GREAT day to get deals on the tools and services we use every day! Check these out:
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