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Scoop.it!
In an ocean of self-published titles, two questions keep bobbing to the surface: How can readers find quality e-books, and how can authors of quality e-books find readers? Via Sara Rosett 
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Scoop.it!
When I meet you or your company or your product or your restaurant or your website, I desperately need to put it into an existing category, because the mental cost of inventing a new category for every new thing I see is too high.
I am not alone in this need. In fact, that's the way humans survive the onslaught of newness we experience daily.
[I struggle with this - both as a human user or consumer and a marketer. What label(s) do I need to consider?]
Scoop.it!
Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If so, why not try directories?
The following is a short list to get you started.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 18, 2012 12:10 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 18, 2012 4:40 PM
Thank you for sharing my article!
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A simple little primer on the two major types of curation sites — and a decision tree I made to assist clients.
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"Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address."
[I won't be a spoiler; at least check out the infographic and glean!]
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![PPC accounts for just 6% of total search clicks [infographic] | A Marketing Mix | Scoop.it](https://img.scoop.it/-ifoYEAKley-9YmES6HigHkes5yE2Br8B0LnubnjJ88=)
Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.
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"Instead of making me happy, making me feel treated to something special (even though we all know it’s just about you getting your hand in my pocket and getting my money), you peeved me off. For all the efforts of your team of marketers who want to build relationships with me, you forgot some basic rules. Rules gold diggers know:"
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"I love it in both colors, pink and black. However, I did not like being forced to create my style profile and register just to see more details about the bra.
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A recent study may have found an increase in ads using sex to sell, but using sex to sell has been around a long long time. Perhaps the study didn’t...
Scoop.it!
There are many varying opinions of curation, but what most people don't realize is that they curating information every day.
Adding commentary to content, however, is what establishes the difference between curation and simply sharing. Scoop.it aims to create a place where you can share all of your content while adding your own commentary, and then push this content to all of your different social media presences. This is where the value of curation truly lies.
Via Ally Greer
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Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.
And some brands, having well understood this mechanism, are already banking on it.
If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.
From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.
We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.
Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.
Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.
Here are three current examples of curation in action:..."
Excellent. 9/10
Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ; Via Robin Good
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From The Original Article: "For years, the best way to gain rankings in search results was to have:
1) Accessible pages featuring
Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.
Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".
Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings
Via Antonino Militello
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"Noel Petter's concept paintings for 1930s consumer packaging sent a clear message to Depression-era shoppers -- forget your troubles, c'mon get happy"
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But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?
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Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory)
The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us? Via EcoTone Advisors | Erika Harrison, Kenneth Mikkelsen
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From
snip
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
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Early fast food advertising is a big inspiration to me & they usually involve anthropomorphised hotdogs, burgers & the like which invariably look awesome/weird/dark/scary/gross, which I find really interesting as the characters are supposed to make you want eat their face. Via Panayiotis
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Part of the great marketing movement of making things pink to sell them to women…
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I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren’t convinced… People...
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How can you respond to recent changes made by Google that are affecting search rankings?
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Or at least that's what those marketing to themselves to gay men believe. For example, there is an organization trying to recruit gay men for an HIV vaccine. The image they use is a half-naked man ... Via MRD
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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![Facebook Advertising vs. Google Display Network [Infographic] | WordStream | A Marketing Mix | Scoop.it](https://img.scoop.it/Sd3YGl1csPp7TJIr6zTlDiWw5sSWUpOJW0qzle022BE=)
