A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | A Marketing Mix | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Deanna Dahlsad's insight:

Personally, people who practiced "the old SEO", who didn't think of this "new" stuff, were missing out then too. It's never a really good idea to focus on being a cog to the exclusion of the process and purpose of the whole well-oiled machine.

David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
Rescooped by Deanna Dahlsad from Sex Work
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'Everything I Know About Social Media Marketing I Learned Doing Sex Work'

'Everything I Know About Social Media Marketing I Learned Doing Sex Work' | A Marketing Mix | Scoop.it

"Everything I know about social media marketing I learned doing sex work," sex worker Kitty Stryker tells CNNMoney. "Currently I'm using Hootsuite a lot; I'm using Klout a little nit. I also use Twitter calendar, which is just this simple free thing, but it's got very interesting analytics data."

 

These women offer a variety of services: Sexual massages, prostitution, escort, and dominatrix work. Some women charge anywhere from $350 to $500 an hour. Karen, who charges $500 an hour, estimates she has made nearly $1 million doing sex work over the last decade.


Via Gracie Passette
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Map and visualize Twitter profiles, communities, and hashtags with Bluenod

Map and visualize Twitter profiles, communities, and hashtags with Bluenod | A Marketing Mix | Scoop.it
Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...
Giovanni Benavides's curator insight, April 17, 2013 1:19 AM

cool app, just tried it

Rescooped by Deanna Dahlsad from Consumption Junction
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Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | A Marketing Mix | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

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Rescooped by Deanna Dahlsad from Lean content marketing
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The No. 1 Way To Fail At Content Marketing | Social Media Today

The No. 1 Way To Fail At Content Marketing | Social Media Today | A Marketing Mix | Scoop.it

Creating content solely about your business, its products or its services is a great way to fail at content marketing.


Via Ally Greer
Deanna Dahlsad's insight:

This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!"

Ally Greer's curator insight, March 18, 2013 1:51 PM

I'm not sure how many more times we can say this, but it couldn't be more true! 

Juannean Young's curator insight, March 20, 2013 10:21 AM

Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?

 

Only thinking about yourself is a great way to Fail.

 

One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.

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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | A Marketing Mix | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.

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Rescooped by Deanna Dahlsad from Consumption Junction
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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | A Marketing Mix | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Via Jordan Sanders, Deanna Dahlsad
Jordan Sanders's curator insight, February 28, 2013 10:53 PM

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

Deanna Dahlsad's curator insight, March 1, 2013 8:00 AM

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | A Marketing Mix | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen, Deanna Dahlsad
Deanna Dahlsad's curator insight, February 22, 2013 9:44 PM

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

Marco Bertolini's curator insight, February 23, 2013 2:51 AM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 11:34 AM

worth a look (or two)

Rescooped by Deanna Dahlsad from Content curation trends
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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | A Marketing Mix | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc, Guillaume Decugis
Deanna Dahlsad's insight:

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

Guillaume Decugis's curator insight, February 22, 2013 5:27 PM

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.


And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

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The marketing of Mod

The marketing of Mod | A Marketing Mix | Scoop.it

First among the fash/Mod image pushers is Ben Sherman, purveyor of the mighty button-down shirt and a true Mod God. Its new advertising campaign plays on its Mod tradition, featuring pitched battles on the beach between Mods and rockers under the catchline, "As worn at the Battle of Hastings, 1966", and a proud, black skinhead staring at the camera under the catchline, "A man should be judged on the colour of his shirt."

Deanna Dahlsad's insight:

Dated March 9, 1997.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Whatjamacallits Wednesday: Tigers In Your Tank Edition

Whatjamacallits Wednesday: Tigers In Your Tank Edition | A Marketing Mix | Scoop.it
Back when I was a kid and I didn’t understand intellectual property such as sales & marketing slogans; hence, I never understood why Kellogg’s didn’t just come right out and...
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The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

Cendrine Marrouat - https://www.cendrinemedia.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Rescooped by Deanna Dahlsad from Knowledge Broker
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The Psychology of Sharing

The Psychology of Sharing | A Marketing Mix | Scoop.it
Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

Via EcoTone Advisors | Erika Harrison, Kenneth Mikkelsen
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Rescooped by Deanna Dahlsad from Stuff that Tweaks
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The Most Dangerous Threat to Your Online Marketing Efforts

The Most Dangerous Threat to Your Online Marketing Efforts | A Marketing Mix | Scoop.it

A decision made by another party, one they had no control over, took a wonderful business and destroyed it.And that’s precisely what you risk every day you make your business completely dependent on another company.  It might be Facebook. It might be eBay. It might be Google.  It’s called digital sharecropping, and it means you’re building your business on someone else’s land.

And it’s a recipe for heartbreak and failure.


Via Asil
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Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
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Google’s And Bing’s Search Strategies Diverge

Google’s And Bing’s Search Strategies Diverge | A Marketing Mix | Scoop.it

"Not too long ago, Google and Bing seemed fully focused on adding as many social features to their search engines as possible.

 

For Google, that meant adding lots of Google+ features and for Bing it meant making the best out of its exclusive relationship with Facebook. Since then, though, it seems the two search engines’ strategies have changed, with Google slowly deemphasizing social search and Bing going all in by adding more social features than ever".


Via Antonino Militello
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Rescooped by Deanna Dahlsad from Content curation trends
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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | A Marketing Mix | Scoop.it

Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help. 

 

As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market."

 

Must-read with very interesting data for business content curators.

 

(And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)


Via Brian Yanish - MarketingHits.com, Guillaume Decugis
Rescooped by Deanna Dahlsad from Content curation trends
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Content curation: make it part of your content strategy | Freelance Marketing Blog

Content curation: make it part of your content strategy | Freelance Marketing Blog | A Marketing Mix | Scoop.it

If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.

 

One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. 

 

This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.


Via Guillaume Decugis
ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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The Reality of The Impatient Customer

The Reality of The Impatient Customer | A Marketing Mix | Scoop.it

Did you know that customers now expect companies to help them within the first five minutes of their calling customer service?


Very interesting article from Jason Falls!

 

“It’s not just the telephone support consumer that indicates impatience is the soup of the day for customers. The most recent data from The Social Habit confirms that those who reach out for support through social channels want that help here and now. One third of American social media users who have tried to contact a company on social media for service or support say they expect a response from a company within 30 minutes.”

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Rescooped by Deanna Dahlsad from Content Curation World
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | A Marketing Mix | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


Via Robin Good
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Rescooped by Deanna Dahlsad from Content curation trends
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How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months. | A Marketing Mix | Scoop.it

This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.

 

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...

 

It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. 

 

It also supports some other best practices we've mentioned already such as:

 

- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.

 

- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.

 

- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)

 

- giving context is important: for readers but also for SEO reasons.


Via Guillaume Decugis
ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Four common email marketing mistakes that lead to unsubscribes

Four common email marketing mistakes that lead to unsubscribes | A Marketing Mix | Scoop.it
Very relevant to social media and curating, esp 1 & 3.
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Vintage Political Trick Or Treat

Vintage Political Trick Or Treat | A Marketing Mix | Scoop.it

The Mondale-Ferraro campaign used the Halloween “Trick Or Treat” theme to get some votes in the bag.

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Rescooped by Deanna Dahlsad from Psychology of Consumer Behaviour
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Differentiating Discounts

Differentiating Discounts | A Marketing Mix | Scoop.it
'Saving' money versus 'getting' money off: different cues for different people...

Via k3hamilton
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Scoop.it adds post scheduling for everyone through partnership with Buffer

Scoop.it adds post scheduling for everyone through partnership with Buffer | A Marketing Mix | Scoop.it
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.

 

Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:

Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 11:55 PM
Thank you for sharing my article!
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.