A Marketing Mix

A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after...

This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...

If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

A couple of weeks ago, I redid all my Internet properties, including my website. One thing I really wanted was to show all my latest articles on the landing page. If you have followed my career for...

"Everything I know about social media marketing I learned doing sex work," sex worker Kitty Stryker tells CNNMoney. "Currently I'm using Hootsuite a lot; I'm using Klout a little nit. I also use Twitter calendar, which is just this simple free thing, but it's got very interesting analytics data."

These women offer a variety of services: Sexual massages, prostitution, escort, and dominatrix work. Some women charge anywhere from $350 to $500 an hour. Karen, who charges $500 an hour, estimates she has made nearly $1 million doing sex work over the last decade.

Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

The advent of social networking sites like Facebook and Twitter have made us all more connected, but long-distance social networks existed long before the Internet.

Creating content solely about your business, its products or its services is a great way to fail at content marketing.

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

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Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Do you use Paper.li to stay up to date with news in your industry? If so, have you noticed that they unveiled their newly redesigned papers this morning?

I exchanged a couple of emails with Community Manager Kelly Hungerford, and she explained to me the ideas behind the change.

What do you think?

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

And some brands, having well understood this mechanism, are already banking on it. 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

Here are three current examples of curation in action:..."

Excellent. 9/10

Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ;