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The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....
Via Jeff Domansky
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...
Via Jeff Domansky
A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more...
In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. I found some really interesting data and science on creating the perfect pin, gaining the most repins and followers, understanding the Pinterest mindset, and much more.
Ready to go? Let’s start right off with a whopper of a stat.
More adults use Pinterest than they do Twitter
Do you have a Twitter marketing strategy? I imagine you do. Could you be reaching more people on Pinterest? As of this year, yes....
Via Jeff Domansky, massimo facchinetti, malek
The free lunch is over at Facebook. Agency reports organic reach is crashing for brands.
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.
Via John van den Brink
By now you should have your Twitter profile setup and optimized. You are following people on Twitter that are like minded individuals (not just your Aunt Sally and Cousin Lester) within your niche.
The second thing you should have set up are your accounts on Just Retweet and Viral Content Buzz.
Puttin’ the Twitter Pieces Together
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.
Via Jaana Nyström, malek
Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....
Via Jeff Domansky
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
Via janlgordon
Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.
Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.
Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.
Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.
After keynoting at the National Retail Federation conference in New York City on Wednesday, Jack Dorsey took some time to discuss the role of social networking in commerce.
...Social is one of those words we tend to overuse and then becomes meaningless, Dorsey said. "One of the things I would advise people is to really speak in a genuine voice about your brand and about what you do. And that is engaging."
If you make bags, talk about the process, show the process, show how you make them, show your customers in the field, show how they use their bags - that is going to build much more engagement than any other strategy - you talking about what you love, he said. "Then your customers will talk about why they love what you're building and what you're making."
Twitter and social media is an equivalent of word of mouth, but more people can do it, it happens much faster, and more people can see it in real time. He advised merchants to talk about their products online the same way they talk about them to their neighbor, or to their wife or husband, or their kids or parents - "talk about them online using these tools, and you'll reap the rewards."
The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into our most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to our journalism using our main presence on Twitter.
For that reason, we took stock of what worked and what didn’t on @nytimes. We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter.
Here are some lessons we learned in 2013 from what we did on @nytimes and other institutional Twitter accounts....
Via Jeff Domansky
Internet Retailer - E-Retailers/Top 500 U.S. E-Retailers - How social is Amazon?
"Not all negative commenters are trolls. How do you sift out the customers with a legitimate complaint – and deal with both customers and troublemakers quickly and effectively..."
Via Leona Ungerer
Many of us spend our days brainstorming, formulating and deliberating how we can create the best content for our brands or organizations. But we spend much less time focusing on the audiences that will be consuming those great content ideas. It’s not so much the number of followers we have on each of our platforms, but whether or not they are the right followers.
kleznev:
“ Where Should You Post That Thing You Want to Share?
”
What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of?
Via Ally Greer
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
Manage your Facebook, Twitter, and Instagram profiles from one place. You can separate personal profiles from business so you never accidentally post to the wrong page.
No logging in and out, or switching between a zillion browser tabs.
The world of social media is increasing these days and with the fact that most people today want to get their things done on Social Media, so definitely social media has a role to play in the future.
In 2012, more than 63% of online users visited more number of social media websites than something else.
Via Kenneth Mikkelsen
In six months, Dean Salakas has gone from zero to hero on Facebook, with 20,000 fans.
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Via Paul Lewis
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.