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The secret to reddit marketing is to use it as a community management tool first and content marketing tool second. Here's how to get started. 
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Scoop.it!
Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune. Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are. Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.
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“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.
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![10 Ways to Convert More Customers Using Psychology [Infographic] | A Marketing Mix | Scoop.it](https://img.scoop.it/mQusClGNIdoQJzGaxWYY43kes5yE2Br8B0LnubnjJ88=)
Learn how to convert more customers using psychology in this infographic. Via Kamal Bennani, Deanna Dahlsad
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Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think. Via Kamal Bennani
2DiFore Marketing Solutions's curator insight,
January 15, 2015 8:00 AM
Have you contemplated abandoning your social media posting strategy because you are not seeing the "reach" you thought you would get? Please don't!!! Social Media is like Networking if you don't show up, shake hands, have conversations with your connections there will never be any referrals coming your way....engage, re-engage, plan and 2015 will be successful!
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Make the most of your social media marketing by choosing the network that's right for you. Take our quiz to find your social media personality type.
Deanna Dahlsad's insight:
Very similar to what I discussed about content curation here http://www.kitsch-slapped.com/2012/09/what-kind-of-curation-site-should-you-use/
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![Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | A Marketing Mix | Scoop.it](https://img.scoop.it/8fRhDaCfN5yOFMundtKt0Xkes5yE2Br8B0LnubnjJ88=)
In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
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Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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malek's curator insight,
January 7, 2015 9:03 AM
tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan.
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If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn. Instead of asking customers how we can help them, we ask other marketers how many words make up an ideal blog post or which marketing automation tool they use. Important? Sure. Good place to start? Nope. Via Brian Yanish - MarketingHits.com
Deanna Dahlsad's insight:
Been preaching about this forever. For ever, I say.
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Jobs in social media often require behind-the-scenes efforts that we don’t always allow ourselves enough time for.
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I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 29, 2014 1:03 AM
Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.
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If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic Via malek
Deanna Dahlsad's insight:
Just another gimmick?
malek's curator insight,
October 22, 2014 8:17 AM
Crossing the thin line of objectifying into empowering
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I suppose by now you've all seen the latest Chanel N°5 commercial featuring Gisele Bündchen... It's actually a film, directed by Baz Luhrmann. Nothing against Chanel N°5 film, but I remain a Coco g...
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Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 18, 2014 10:28 AM
This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.
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Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand. But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story. Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.” Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales.... Via Jeff Domansky
Jeff Domansky's curator insight,
September 11, 2014 1:02 AM
Craig Rosenberg shares the key components of a compelling sales story.
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Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.
Deanna Dahlsad's insight:
Extrapolate across products, brands, consumers...
Deanna Dahlsad's curator insight,
July 15, 2014 8:04 PM
Extrapolate across products, brands, consumers...
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When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
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From
girlscan
Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years. Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal
Deanna Dahlsad's curator insight,
June 5, 2014 1:42 AM
A discussion of marketing tactics in selling a social mission.
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Marketers often make stereotypes and pre-judge people when creating 'targeting markets.' We often have to lump folks into categories in order to create products for them and to reach them. (What do these people need? What do they want? Where do these people live? What do they read?) Via Gracie Passette
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Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day... Via Jeff Domansky
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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