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I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?) This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.
Via Gracie Passette, Deanna Dahlsad
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
Via Antonino Militello
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Via Kenneth Mikkelsen, Deanna Dahlsad
"Starting today, we’re launching a pilot of sorts that will allow partners to promote eBay on any site in a manner that fits within the spirit of our Code of Conduct."
Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it
Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it. By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you. Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.
Informative. Useful. 8/10
Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators
Via Robin Good
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;
Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;
27 million pieces of content are shared via the web each and every day in 2012;
More than 50 % of consumers say that blogs have influenced their purchase decisions; 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor. Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/
Via Antonino Militello
A decision made by another party, one they had no control over, took a wonderful business and destroyed it.And that’s precisely what you risk every day you make your business completely dependent on another company. It might be Facebook. It might be eBay. It might be Google. It’s called digital sharecropping, and it means you’re building your business on someone else’s land. And it’s a recipe for heartbreak and failure.
Via Asil
"Not too long ago, Google and Bing seemed fully focused on adding as many social features to their search engines as possible. For Google, that meant adding lots of Google+ features and for Bing it meant making the best out of its exclusive relationship with Facebook. Since then, though, it seems the two search engines’ strategies have changed, with Google slowly deemphasizing social search and Bing going all in by adding more social features than ever".
Via Antonino Militello
Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help. As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market." Must-read with very interesting data for business content curators. (And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)
Via Brian Yanish - MarketingHits.com, Guillaume Decugis
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you. One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.
Via Guillaume Decugis
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections". According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products." Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it). It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons: a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist” b) "Collect": adds the item to a Collection called “Products” c) "Like": a special version of the standard "Like" button that also adds the item to “Products” N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts. Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good
This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising. What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc... It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. It also supports some other best practices we've mentioned already such as: - being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model. - frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week. - use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply) - giving context is important: for readers but also for SEO reasons.
Via Guillaume Decugis
Did you know that Twitter had launched its Profiles Directory this week?
The article also features a quick roundup of other news: SocialAppsHQ, Buffer, Ping.it, Scoop.it, and Hootsuite
Very relevant to social media and curating, esp 1 & 3.
Twitter CEO Dick Costolo has hinted at soon-to-be-released content curation features and interactive tools for the microblog.
This is a great tool for creating short audio files which can be posted to Facebook, Twitter or shared by email. The tool runs in the browser but there are also apps for iPhone and Android. In the settings you can also change the speed and pitch of the wudio file. Very Useful.
Via Nik Peachey, Jamie Forshey, Jimun Gimm, Ileane Smith
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday. Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Antiques & Vintage Collectibles
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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![The Importance of Content Marketing When Building SEO Strategies [Infographic] | A Marketing Mix | Scoop.it](https://img.scoop.it/t5kYqCRg249OVsaGoKnxcnkes5yE2Br8B0LnubnjJ88=)
For consideration in terms of reaching your target market and just who might be better at it