In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...
How marketers sometimes co-opt social movements for corporate greed - and, in this case, misogyny. Which is not unlike what individual men have done themselves, twisting "being feminist" into a way to get laid.
Kitten hips. No, not the furry kind — the “lithe young American” kind, as described in this vintage girdle ad published in Harper’s Bazaar, 1946. You feel and look as...
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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