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How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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The Independent Sex doesn't sell? This study into women's response to raunchy advertising ... Via Desife
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These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
Deanna Dahlsad's curator insight,
December 8, 2013 6:04 PM
Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:
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I don’t know that I actually have to beat all the dead horses in this vintage ad, do I? [But] while we are on the subject of hair…
Deanna Dahlsad's insight:
One horrible vintage ad (and those who click through to read will find lots of info on hair history).
Deanna Dahlsad's curator insight,
November 20, 2013 12:15 AM
Horrible advertising & hair's cultural power.
Deanna Dahlsad's curator insight,
November 20, 2013 12:16 AM
Horrible advertising & hair's cultural power.
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Deanna Dahlsad's insight:
Yes, you absolutely need a nude female to sell projectors.
Deanna Dahlsad's curator insight,
November 12, 2013 4:04 PM
Yes, you absolutely need a nude female to sell projectors.
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In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:
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The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:
History in advertising
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DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”) [more] Via J'nene Solidarity Kay
Deanna Dahlsad's insight:
Ugh
's comment August 28, 2013 10:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment,
August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
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In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.
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So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.
Deanna Dahlsad's insight:
Arg!
's comment March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
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An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...
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Part of the great marketing movement of making things pink to sell them to women…
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From
snip
Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.
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From
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How marketers sometimes co-opt social movements for corporate greed - and, in this case, misogyny. Which is not unlike what individual men have done themselves, twisting "being feminist" into a way to get laid.
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Kitten hips. No, not the furry kind — the “lithe young American” kind, as described in this vintage girdle ad published in Harper’s Bazaar, 1946. You feel and look as...
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Remington typewriter advertisement, 1959 “ The smart student goes for the strong, silent type… ”...
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Lot:Cardboard Coca-Cola Army Service Girl Cutout., Lot Number:726, Starting Bid:$125, Auctioneer:Dan Morphy Auctions LLC, Auction:MORPHY AUCTIONS Sat, April 21, 2012 Auction, Date:07:00 AM PT - Apr 21st, 2012...
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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