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A Marketing Mix

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A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Curated by Deanna Dahlsad

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UP to the DL: Blog Tours & Marketing Services | A Marketing Mix | Scoop.it

From www.kitsch-slapped.com - January 17, 2014 5:16 PM

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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic

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How Netflix Is Changing Content Curation - ScentTrail Marketing | A Marketing Mix | Scoop.it

From www.scenttrail.com - December 28, 2013 4:46 PM

Deanna Dahlsad's insight:

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Martin (Marty) Smith's curator insight, December 28, 2013 1:55 PM

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money.

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win.

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.

Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Curated by Deanna Dahlsad

An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com

Other Topics

A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/

Antiques & Vintage Collectibles

Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/

Colorful Prism Of Racism

Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/

Consumption Junction

Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/

Crimes Against Humanity

From lone gunmen on hills to mass movements. Depressing as hell, really.

Cultural History

The roots of culture; history and pre-history.

Dare To Be A Feminist

I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/

For Art's Sake-1

Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/

History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/

In The Name Of God

Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.

Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.

Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/

The stuff of nerdy, geeky, dreams.

Readin', 'Ritin', and (Publishing) 'Rithmetic

The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).

Sexuality as a human right.

Vintage Living Today For A Future Tomorrow

It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/

Visiting The Past

Travel based on grande ideas, locations, and persons of the past.

Walking On Sunshine

Stuff that makes me smile.

You Call It Obsession & Obscure; I Call It Research & Important

Links to (many of) my columns and articles.