Internet Retailer - E-Retailers/Top 500 U.S. E-Retailers - How social is Amazon?
Deanna Dahlsad's insight:
This drives home a point: if you aren't a personality, but are still a large enough platform, Social Media isn't like what most folks describe or advise social media to be.
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.
What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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This drives home a point: if you aren't a personality, but are still a large enough platform, Social Media isn't like what most folks describe or advise social media to be.