The mass media complains that ‘people can’t relate to Hispanics (or Asians).’ | A Marketing Mix | Scoop.it

It takes mysterious masked rebels, a beautiful young murdered singer or salsa outselling ketchup for the Anglo world to take notice of Latinos. If there weren’t a mushrooming billion-dollar ‘Hispanic’ market to be wooed, the Anglo world might still not know we exist.


Elizabeth Martinez, Seeing More Than Black and White (via live-n-prosper)