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Although online marketing is a growing resource for product and service promotion, print advertising still creates a significant impact on those who pick up your advertisement. Both online and print advertising can be designed to target a certain group for maximum effect. However, print advertising is tactile. The reader can hold on to it, or pass it off to a friend. Online advertisements are gone as soon as the reader clicks away from the page.
Via Matt Skallerud
This would be a more effecrive article if the author had linked to (or at least properly named) the "recent study" mentioned.