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We love this 1950s bullet bra ad from Formfit - "For a Sweetheart of a Figure".
The Formfit Company was established in 1917 with headquarters in Chicago as a maker of women’s “foundation garments” – mainly corsets and girdles.
It was one of the largest, if not the largest manufacturers of such products in the world. At their Chicago headquarters they had a building a block long and eight stories high which housed manufacturing, shipping and sales.
Later they also became known for other types of lingerie, particularly bras and briefs.
Via vidistar, Gracie Passette
