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"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.
Via Guillaume Decugis
If you've ruled out newsletters as part of your content strategy in favor of social media or SEO, think again: as this informative post details, there are several ways to make them work in the age of Web 2.0 without overinvesting on the channel (and yes, Scoop.it is one of them). Keyword to make that work? Curation.
Build a successfull newsletter just with these 4 basics:
Entertain and inform
Be brief
Stick to one topic
Leverage non-email channels for delivery
This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.