A Marketing Mix
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A Marketing Mix

Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
From www.digitalmarketer.com - March 21, 2015 2:17 PM
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10
Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.
Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 
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Marketing Artists vs. Marketing Scientists [INFOGRAPHIC]

Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | A Marketing Mix | Scoop.it
From www.pardot.com - January 12, 2015 9:56 PM
In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that
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Rescooped by Deanna Dahlsad from digital marketing strategy
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Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | A Marketing Mix | Scoop.it
From www.business2community.com - March 9, 2014 7:22 PM

Experts predict that video is the new face of content marketing. 


Via Stefano Principato, malek
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Stefano Principato's curator insight, March 9, 2014 9:45 AM

Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.
malek's curator insight, March 9, 2014 6:19 PM

The growing popularity of video means that consumer excitement speaks volumes about a product.

Marketers are searching high and low for a way to get people Youtubing, tweeting, Facebooking, and Instagramming, they can build a fast social following.
Tanja Elbaz's curator insight, November 27, 2023 10:28 AM
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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight
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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | A Marketing Mix | Scoop.it
From iag.me - December 17, 2013 6:10 PM
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?
Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!
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Digital and Social Media Marketing Trends 2014 /@BerriePelser

Digital and Social Media Marketing Trends 2014 /@BerriePelser | A Marketing Mix | Scoop.it
From hosting.ber-art.nl - November 20, 2013 12:20 AM
Digital and Social Media Marketing Trends 2014. It’s been a huge year for social media, particularly in marketing, but what’s on the horizon?

Via WordPress SEO & Social Media, massimo facchinetti, malek
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malek's curator insight, November 16, 2013 9:26 AM

A highly informative infographic, somthing to keep and watch 2014 trends. Social media role in ranking is soaring but the key is still interacting and engaging!
Xarzy Castro's curator insight, November 17, 2013 1:38 AM

what we need to expect in 2014 trends?
9Dotstrategies's curator insight, November 20, 2013 12:58 AM

Digital and Social Media Marketing Trends for 2014  Via @BerriePelser
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Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | A Marketing Mix | Scoop.it
From leaderswest.com - June 4, 2013 3:14 PM
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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