A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Sex Positive
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Movember Is More About Protecting Masculinity Than Protecting Men

Movember Is More About Protecting Masculinity Than Protecting Men | A Marketing Mix | Scoop.it
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
Deanna Dahlsad's curator insight, November 17, 2015 6:31 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Deanna Dahlsad's curator insight, November 17, 2015 6:32 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Rescooped by Deanna Dahlsad from Consumption Junction
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How Colors Affect Conversion Infographic

How Colors Affect Conversion Infographic | A Marketing Mix | Scoop.it
Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | A Marketing Mix | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 


Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
Paul-Alain Stieglitz's curator insight, May 27, 2014 4:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 2014 9:53 AM

Interesting Article

Rescooped by Deanna Dahlsad from Games People Play
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Scantily Clad Casino Employees: Sex Sells, Right?

Scantily Clad Casino Employees: Sex Sells, Right? | A Marketing Mix | Scoop.it
Have you ever wondered why casinos often employ scantily clad waitresses? I'm not making this up as some sort of feminist attack or even a complaint. Many casinos, like the Rio in Vegas, do more th...

Via Shawnee Rivers
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Rescooped by Deanna Dahlsad from Consumption Junction
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Sexism In The Gambling Industry

Sexism In The Gambling Industry | A Marketing Mix | Scoop.it

With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women?


At the start of this century, there were several...

malek's comment, January 18, 2014 4:44 PM
Sexism and gambling: a kind of addiction
Rescooped by Deanna Dahlsad from Soup for thought
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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | A Marketing Mix | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.

Via malek
malek's curator insight, January 1, 2014 3:44 PM

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 2014 5:19 PM
Amen. "Life is better in Pink" is too superficial
Rescooped by Deanna Dahlsad from Art, Design, Social Media, Sex & Hangovers
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Sex doesn't sell? This study into women's response to raunchy advertising .

Sex doesn't sell? This study into women's response to raunchy advertising . | A Marketing Mix | Scoop.it

The Independent Sex doesn't sell? This study into women's response to raunchy advertising ...


Via Desife
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Rescooped by Deanna Dahlsad from Consumption Junction
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The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | A Marketing Mix | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

Deanna Dahlsad's curator insight, November 22, 2013 11:11 PM

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

Rescooped by Deanna Dahlsad from Herstory
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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
Deanna Dahlsad's curator insight, November 4, 2013 5:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.