A Marketing Mix
6.5K views | +0 today
Follow
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...

Popular Tags

Current selected tags: 'marketing', 'ads'. Clear
Scooped by Deanna Dahlsad
Scoop.it!

Man in the Moon: How Mac Tonight Became the Burger King

Man in the Moon: How Mac Tonight Became the Burger King | A Marketing Mix | Scoop.it
He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:

One story I did not know!

No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!)

Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!) | A Marketing Mix | Scoop.it
If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
No comment yet.
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
Scoop.it!

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
No comment yet.
Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
Scoop.it!

Vintage Political Trick Or Treat

Vintage Political Trick Or Treat | A Marketing Mix | Scoop.it

The Mondale-Ferraro campaign used the Halloween “Trick Or Treat” theme to get some votes in the bag.

No comment yet.
Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
Scoop.it!

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog | A Marketing Mix | Scoop.it
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

50: Rough Sketches - LA Times Magazine

50: Rough Sketches - LA Times Magazine | A Marketing Mix | Scoop.it

"Noel Petter's concept paintings for 1930s consumer packaging sent a clear message to Depression-era shoppers -- forget your troubles, c'mon get happy"

No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes | A Marketing Mix | Scoop.it

Part of the great marketing movement of making things pink to sell them to women…

No comment yet.
Rescooped by Deanna Dahlsad from Future Of Advertising
Scoop.it!

Is An Online Ad Still An Ad If Nobody Saw It?

Is An Online Ad Still An Ad If Nobody Saw It? | A Marketing Mix | Scoop.it
That's the question an initiative called Making Measurement Make Sense -- or 3Ms -- is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyone actually saw it.

Via Alex Butler
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Target Knows You’re Pregnant: Psychological Management and Consumer Data » Sociological Images

Target Knows You’re Pregnant: Psychological Management and Consumer Data » Sociological Images | A Marketing Mix | Scoop.it

Target learned that the ability to predict our needs and desires comes with the need to do some psychological management as well. Accordingly, they began sneaking baby-related coupons into coupon books that also included other things. So far, Target reports, these women are none the wiser… and thinking of Target as their one-stop baby shop.

 

No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Smells Like Mid-Life Spirit

Smells Like Mid-Life Spirit | A Marketing Mix | Scoop.it
Whether or not you want to smell like Madonna, you might want to catch her wearing lingerie (what else?) in the online ad (video below) for her new fragrance, Truth...
No comment yet.
Rescooped by Deanna Dahlsad from Psychology of Consumer Behaviour
Scoop.it!

7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois

7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois | A Marketing Mix | Scoop.it


George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."


Via k3hamilton
No comment yet.
Rescooped by Deanna Dahlsad from Future Of Advertising
Scoop.it!

No room for Don Drapers in age of digital advertising

No room for Don Drapers in age of digital advertising | A Marketing Mix | Scoop.it
The iconic image of Don Draper in a sleek suit, martini in one hand, ad campaign in the other, will return to TV screens around the world when the fifth series of Mad Men airs at the end of the month.
But for America's real-life Drapers, the advertising executives of Madison Avenue, their jobs may soon be a thing of the past.

Via Alex Butler
Martin (Marty) Smith's comment, March 16, 2012 12:16 PM
Yes old Don would be unemployed having outlived his usefulness by at least 20 years. Makes for great TV though. Marty
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.