If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn. Instead of asking customers how we can help them, we ask other marketers how many words make up an ideal blog post or which marketing automation tool they use. Important? Sure. Good place to start? Nope.
It’s understandable that we do this. We’re experiencing such rapid change all the time, and the new technology now at our disposal is staggering. We’re like a group of kids furiously attacking an ice cream sundae bar: We gorge ourselves on toppings in a wild rush to get the most or best of it all. (“How about some customers with that bowl of marketing tech, kiddo?”) It’s all so damn irresistible and addicting.
In six months, Dean Salakas has gone from zero to hero on Facebook, with 20,000 fans.
Deanna Dahlsad's insight:
I love that this acknowledges how social media really works:
Salakas says he used sponsored posts and banner advertising to spread the word on his party-hire company, but they were ineffective, so now, he says, he sticks to posting thoughts, videos and photos to encourage "likes" and "shares" and spread his brand across the social media platform.
...Trying to predict what will fly and what will bomb however, is the hard part, he says.
“You can post something and think it's awesome and will go viral, and it doesn't even rate. Then you post something like a wine glass upside down with a candle on the top of it with a funny caption, and you get over 100 "shares". It surprises me all the time.”
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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