A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | A Marketing Mix | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.


Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


Via Antonino Militello
Graham Drage's curator insight, January 28, 2015 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 2015 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2015 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal

Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal | A Marketing Mix | Scoop.it

Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....


Via Jeff Domansky
Jeff Domansky's curator insight, February 2, 2014 1:22 AM

I like Brian Solis' Conversation Pism. It's a great infographic.

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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | A Marketing Mix | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?

Deanna Dahlsad's insight:

An inforgraphic illustrating just which types of posts fit in best at specific social media sites. Humorous, but lots of insights here. (The Instagram note made me giggle pretty hard!)

Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | A Marketing Mix | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
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Power Publishing to Social Media With Symphony

Power Publishing to Social Media With Symphony | A Marketing Mix | Scoop.it

Manage your Facebook, Twitter, and Instagram profiles from one place. You can separate personal profiles from business so you never accidentally post to the wrong page.


No logging in and out, or switching between a zillion browser tabs.

Deanna Dahlsad's insight:

Probably the neatest tool is how it gives links posted at Facebook larger images (which is inclined to get more notice/interaction). However, this is not free; lowest rate is $29 a month.

Laura Brown's comment, September 10, 2013 10:40 PM
Sad, but if it isn't free I just don't want to bother. Not because I'm cheap but because I am SO VERY tired of spending money on something only to be disappointed and annoyed at the time I wasted trying it out instead of sticking with the freeware. I've become hugely reluctant to pay for anything online because none of it offers anything really new, useful or functional.
Deanna Dahlsad's comment, September 10, 2013 10:42 PM
I could be crazy, but it looks like FB has improved the size of images in links posted on Pages... Not all of them, but sometimes they do slow rollouts, so my fingers are crossed ;)
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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | A Marketing Mix | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis
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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | A Marketing Mix | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
Jeff Domansky's comment, July 12, 2013 4:27 PM
Amen, Deanna!
Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc.

Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc. | A Marketing Mix | Scoop.it
Deanna Dahlsad's insight:

For consideration in terms of reaching your target market and just who might be better at it

Cesar De Anda Guizar's comment, September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
Cesar De Anda Guizar's comment, September 17, 2013 1:35 PM
Las mujeres lo usan mas..
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Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | A Marketing Mix | Scoop.it
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | A Marketing Mix | Scoop.it
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
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Create your blog for free

Create your blog for free | A Marketing Mix | Scoop.it
OverBlog Portal! The latest news and the best posts from our bloggers! Create your blog for free on OverBlog! Forums, communities and blog directory on OverBlog!

Via Ana Cristina Pratas, RitaZ, michel verstrepen, Deanna Dahlsad
Sharilee Swaity's curator insight, March 10, 2013 5:54 PM

Wow, an interesting application ... 

RitaZ's comment, March 14, 2013 5:56 AM
thank you for sharing views!
RitaZ's comment, March 14, 2013 5:56 AM
thank you for sharing views!
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | A Marketing Mix | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".

 

According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."

 

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).

 

It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:

 

a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”

 

b) "Collect": adds the item to a Collection called “Products”

 

c) "Like": a special version of the standard "Like" button that also adds the item to “Products”

 

N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.

 

Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx

 

and here: http://techcrunch.com/2012/10/08/facebook-collections/

 

 

 

 

 

 


Via Robin Good
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Scoop.it adds post scheduling for everyone through partnership with Buffer

Scoop.it adds post scheduling for everyone through partnership with Buffer | A Marketing Mix | Scoop.it
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.

 

Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:

Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment, September 19, 2012 11:55 PM
Thank you for sharing my article!
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Email marketing vs social media - Who wins?

Email marketing vs social media - Who wins? | A Marketing Mix | Scoop.it

"Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address."

 

[I won't be a spoiler; at least check out the infographic and glean!]

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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | A Marketing Mix | Scoop.it

From The Original Article: "Facebook has regained domination for traffic driving over StumbleUpon, in fact, StumbleUpon seems to have dropped off quite dramatically this past year, but despite that fact, it still comes in as the number two traffic driver in social media well ahead of Twitter and edging out both Youtube and Pinterest.

 

With the tremendous buzz that Pinterest has been generating over the past few months and the fact that it was recently recognized that Pinterest drives up to 4x as much retail buying traffic as Facebook, the fact that StumbleUpon still drives more traffic than Pinterest is a big deal.

 

Then you look to YouTube, arguably the world's largest search engine, and it comes inbelow StumbleUpon as well, but just a hair ahead of Pinterest for the third place spot in real traffic driving among the major social media".

 

Read More: http://socialmediatoday.com/reyactive/650306/surprising-results-which-social-media-really-drive-more-traffic


Via Antonino Militello
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | A Marketing Mix | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello
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The Curated Shopping Experience: Great Examples at Work

The Curated Shopping Experience: Great Examples at Work | A Marketing Mix | Scoop.it

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

 

And some brands, having well understood this mechanism, are already banking on it. 

 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

 

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

 

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

 

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

 

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

 

Here are three current examples of curation in action:..."

 

Excellent. 9/10

 

Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ;


Via Robin Good
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | A Marketing Mix | Scoop.it

From The Original Article: "For years, the best way to gain rankings in search results was to have:

 

1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links

 

Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

 

Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".

 

Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings

 

 


Via Antonino Militello
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Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age

Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age | A Marketing Mix | Scoop.it
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.

Via k3hamilton
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Rescooped by Deanna Dahlsad from Psychology of Consumer Behaviour
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Shitter Lets You Wipe Crappy Tweets Away

Shitter Lets You Wipe Crappy Tweets Away | A Marketing Mix | Scoop.it
Shitter is a startup that turns tweets into sheets of toilet paper. The company’s slogan? “Social Media has never been so disposable.” How appropriately inappropriate.

Via k3hamilton
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This Horrible/Amazing Man Makes $1,000 a Day on Pinterest

This Horrible/Amazing Man Makes $1,000 a Day on Pinterest | A Marketing Mix | Scoop.it
And you thought Pinterest was only useful for lonely pastry fantasy. This anonymous conman talked to the Daily Dot, and boy does he have an easy job: fooling Pinterest's lonely materialists into clicking Amazon spam links.

 

Horrible -- and this leads only to tighter TOS policies for everyone.


Via Asil
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Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today

Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today | A Marketing Mix | Scoop.it
Last December I wrote of the need for more brand ambassadors.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.