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Scoop.it!
To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die. 
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Scoop.it!
The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's insight:
The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.
Scoop.it!
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
Deanna Dahlsad's curator insight,
November 22, 2013 10:32 PM
Most of this is common sense, really. But I can't drive home enough two of the points: Properly credit by prominently linking to the original source and Using quotes only; not the entire article. Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.
Scoop.it!
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
Scoop.it!
The surprising truth about using Scoop.it for traffic generation and SEO purposes – as well as tips on creating your own customized social media strategy, unique to your niche.
9Dotstrategies's curator insight,
September 26, 2013 10:33 PM
Traffic Generation through Scoop.it usage....
malek's comment,
September 30, 2013 7:17 PM
@dawn Matheson is absolutely right, I always find it more rewarding to search on Scoop.it (the curation effect in action)
Scoop.it!
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
Scoop.it!
Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it
Deanna Dahlsad's insight:
Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Scoop.it!
Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help.
As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market."
Must-read with very interesting data for business content curators.
(And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD) Via Brian Yanish - MarketingHits.com, Guillaume Decugis
Scoop.it!
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring. Via Guillaume Decugis
ben bernard's comment,
January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com." (you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx
and here: http://techcrunch.com/2012/10/08/facebook-collections/
Via Robin Good
Scoop.it!
This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...
It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable.
It also supports some other best practices we've mentioned already such as:
- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.
- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.
- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)
- giving context is important: for readers but also for SEO reasons. Via Guillaume Decugis
ben bernard's comment,
January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
Twitter CEO Dick Costolo has hinted at soon-to-be-released content curation features and interactive tools for the microblog.
Scoop.it!
Fans of content curation service, Scoop.it and BufferApp may officially rejoice. The two platforms announced their brand new integration on Wednesday.
Now, Scoop.it users can add content to their topic-centered magazines and schedule it to be sent to their Twitter, Facebook and LinkedIn profiles in one sitting:
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 10:56 PM
Thank you for sharing my article!
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
September 19, 2012 11:55 PM
Thank you for sharing my article!
Scoop.it!
A simple little primer on the two major types of curation sites — and a decision tree I made to assist clients.
Scoop.it!
There’s a lot of talk about content curation; but is anyone making money?
Brian Yanish - MarketingHits.com's comment,
October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment,
October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment,
October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
Scoop.it!
Robin Good: PKM or Personal Knowledge Management may be indeed a very close relative to Content Curation. But while Content Curation, is done with a specific audience in mind, PKM is done for one's own learning.
"The most important part of personal knowledge management (PKM), in my opinion, is the need for active sense-making.
Merely seeking and sharing information does little other than create more noise online.
-> One strength of PKM is the “manual” nature of sense-making activities. The act of writing a blog post, a tweet, or an annotation on a social bookmark all force you to think a bit more than clicking once and filing it to an automated system.
-> Sense-making, or placing information into context, is where the real personal value of PKM lies.
-> The knowledge gained from PKM is an emergent property of all its activities.
Merely tagging an article does not create knowledge. ... The difference between PKM and Curation is that the former is personal, while the latter is for an intended audience."
Insightful. 8/10
Full article: http://www.jarche.com/2012/07/pkm-as-pre-curation/
Via Robin Good
Beth Kanter's comment,
July 13, 2012 10:46 AM
I have been using his framework for the past year and a half to teach curation to nonprofits. Linking curation to nonprofit staffer work flow is a great way to get people to use curation!
Scoop.it!
There are many varying opinions of curation, but what most people don't realize is that they curating information every day.
Adding commentary to content, however, is what establishes the difference between curation and simply sharing. Scoop.it aims to create a place where you can share all of your content while adding your own commentary, and then push this content to all of your different social media presences. This is where the value of curation truly lies.
Via Ally Greer
Scoop.it!
Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.
And some brands, having well understood this mechanism, are already banking on it.
If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.
From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.
We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.
Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.
Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.
Here are three current examples of curation in action:..."
Excellent. 9/10
Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ; Via Robin Good
Scoop.it!
But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?
Scoop.it!
4 Reasons Why Content Curation Has Gone MainstreamForbesAll major brands today are online – providing their prospects with information, customer service and even e-commerce offerings. Via Paul Gothier
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Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.
... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."
And then he presents three online services that are making the best of content curation for marketing products.
From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.
Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.
This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.
Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."
Insightful. 7/10
Full article: http://thefutureofads.com/a-shift-to-curation ; Via Robin Good, k3hamilton
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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