A Marketing Mix

Don't you love my great title? 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

So not all content is created equal.

Content marketing has an identity crisis. Here's why (and how to resolve it).

Don't you love my great title? 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

So not all content is created equal.

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

Here's why time spent is becoming ever more important as a social media metric.

I like Brian Solis' Conversation Pism. It's a great infographic.

If you've wondered what all the rukus is about, this neatly explains it all.

See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04

Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.

If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

If you've wondered what all the rukus is about, this neatly explains it all.

See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04

Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.

If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

If you've wondered what all the rukus is about, this neatly explains it all.

See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04

Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.

If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Most of this is common sense, really. But I can't drive home enough two of the points:

Properly credit by prominently linking to the original source

and

Using quotes only; not the entire article.

Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:

a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)

b) purpose (to maintain existing clients/customers, to reach new ones?)

b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

Traffic Generation through Scoop.it usage....

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

goocial...?

SEO: its component and evolution