A Marketing Mix

In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that