Is This The Worst Logo Update Of 2013? | A Marketing Mix | Scoop.it

The Appalachian State Mountaineers have just unveiled a new logo and it looks like a deranged Simpsons version of Abe Lincoln. What were they thinking?


On Monday, Appalachian State University unveiled an official new secondary logo for the school's athletic department: a disastrous figure that looks like a Simpsons rendering of Abraham Lincoln’s drunken evil twin. Probably drawn in Microsoft Paint, it shows a grumpy, frowny old man smoking a corncob pipe and with a top hat hiding his bald yellow head. This character’s name is “Victory Yosef,” but his face is the picture of defeat. .


Via Jeff Domansky