Loving The Mushy Stuff: The Success Of Tissue Box Marketing - 10/11/2013
Once upon a time, tear-jerk marketing was reserved for coffee commercials that aired at Christmas and AT&T spots that made moms cry in the ‘80s. But today, tissue box marketing has broken out of its narrow demo, and is being used by a wide range of brands to appeal to not just moms, but young consumers who are proving that when it comes to ads and content, they love the mushy stuff. .....
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k3hamilton
- Why you need viral marketing? You don't have active audience to consume your content.
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